Emerging Channel

Video SEO That Gets Your SaaS Discovered

Video is where your audience is searching—YouTube is the second-largest search engine, TikTok and Instagram Reels are exploding, and Shorts are dominating mobile. If you're not optimizing video content, you're missing a massive acquisition channel. We help SaaS companies rank video content and convert viewers into trial users.

2B+
Monthly YouTube Users
70%
of B2B Buyers Watch Videos
3X
Higher Engagement vs Text
Page 1
Video Results in Google

Platforms We Optimize

Video SEO across all major platforms where your customers are searching

YouTube SEO

YouTube is the second-largest search engine. People search YouTube for tutorials, product demos, comparisons, and reviews. We optimize your YouTube channel and videos to rank for high-intent searches that drive trial signups.

This includes keyword research, title/description optimization, thumbnail strategy, and playlist architecture to maximize discoverability.

YouTube Shorts

Shorts are YouTube's answer to TikTok—short, vertical videos that get massive distribution. We help you create and optimize Shorts that capture attention, demonstrate your product, and drive traffic to your website or trial signup page.

Shorts can generate millions of views quickly, making them perfect for brand awareness.

TikTok SEO

TikTok is becoming a search engine for Gen Z and millennials. People search TikTok for software recommendations, tutorials, and product comparisons. We optimize your TikTok content with the right hashtags, keywords, and hooks to maximize reach.

TikTok's algorithm can give you massive organic reach if you know how to work it.

Instagram Reels SEO

Instagram Reels get higher engagement and reach than static posts. We optimize your Reels with searchable captions, hashtags, and keywords to show up when potential customers are looking for solutions in your space.

Great for building brand awareness and driving traffic to your bio link.

Google Video Results

Google now shows video results directly in search for many queries. We optimize your videos to appear in Google search results, not just on YouTube. This includes schema markup, video sitemaps, and embedding strategies.

Getting your video in Google search results = double the visibility.

LinkedIn Video

For B2B SaaS, LinkedIn video content gets 5x more engagement than text posts. We help you create and optimize LinkedIn video content that positions you as a thought leader and drives inbound interest.

Perfect for targeting decision-makers and enterprise customers.

What's Included in Video SEO

Video Keyword Research

We identify what your audience is searching for on YouTube, TikTok, and Google. This includes tutorial searches, comparison queries, and "how to" content opportunities.

Content Strategy & Planning

We build a video content calendar that aligns with your SEO goals. Every video is mapped to high-intent keywords and designed to convert viewers into trial users.

Title & Description Optimization

We write click-worthy titles and keyword-rich descriptions that rank on YouTube and Google while maintaining your brand voice.

Thumbnail Strategy

Your thumbnail is the #1 factor in click-through rate. We design and test thumbnail strategies that get clicks and maximize views.

Hashtag & Caption Optimization

For TikTok, Reels, and Shorts, we optimize hashtags and captions to maximize discoverability and algorithm distribution.

Video Schema & Sitemaps

We implement video schema markup and video sitemaps on your website so Google indexes and ranks your videos in search results.

Channel Optimization

We optimize your YouTube channel: banner, about section, playlists, and featured content to maximize conversions and subscriber growth.

Embedding Strategy

We strategically embed videos on your website and blog to improve dwell time, reduce bounce rate, and boost your overall SEO performance.

Performance Tracking

Monthly reports showing views, engagement, click-through rates, and most importantly—how many trial signups came from video content.

Why Video SEO Matters for SaaS

Video content is exploding, and your potential customers are searching for software solutions on video platforms. If you're not there, your competitors are.

Massive Search Volume

YouTube gets 3 billion searches per month. TikTok is becoming a Gen Z search engine. You're missing traffic if you're not optimizing for video search.

Higher Engagement

Video content gets 3-5x more engagement than text. People watch videos to understand products before signing up for trials.

Google Loves Video

Google shows video results for many searches. Ranking a video on YouTube often means it also shows up in Google search results.

Less Competition (For Now)

Most SaaS companies aren't doing video SEO yet. This is your chance to dominate video search before your competitors catch on.

Types of Videos We Optimize

  • Product demos and walkthroughs

  • Tutorial and "how to" videos

  • Comparison and "vs" videos

  • Customer testimonials and case studies

  • Feature highlights and updates

  • Thought leadership and industry insights

  • Short-form Reels, Shorts, and TikToks

Ready to Dominate Video Search?

Get a free video SEO strategy showing which keywords to target and how to rank your videos on YouTube, TikTok, and Google.

Get Your Video SEO Strategy