Foundation Service

Keyword Research That Finds Trial Signups, Not Just Traffic

Most keyword research focuses on search volume. If you're a SaaS founder, that's useless. You don't need 10,000 visitors who never sign up—you need 500 visitors who convert at 10%. We find the high-intent keywords where your ideal customers are actively searching for solutions.

200+
High-Intent Keywords Found
3-5X
Higher Conversion Rate
47
BOFU Keywords Ranked
90%
Faster Time to Revenue

The Keywords We Target for SaaS

High-intent searches that actually drive trial signups and demo bookings

Comparison Keywords

"[Your Product] vs [Competitor]" searches are goldmines. People searching these terms are actively evaluating solutions and ready to sign up for trials. We identify every relevant comparison keyword in your space.

These convert at 3-5x the rate of informational keywords.

Alternative Keywords

"[Competitor] alternatives" and "best [tool category]" searches capture people who are unhappy with their current solution. These are your competitors' customers looking for better options—and you want to be there when they search.

Perfect for stealing market share from established players.

Use Case & Problem Keywords

People don't search for "project management software"—they search for "how to track client deliverables" or "best way to manage remote team projects." We find the specific use cases and pain points your ideal customers are searching for.

These rank faster and convert better than generic category terms.

Integration & Feature Keywords

"[Your Product] Slack integration" or "[Your Product] API documentation" searches show clear buying intent. We identify every integration, feature, and technical keyword relevant to your product.

Often overlooked but extremely high-converting.

Long-Tail Buyer Keywords

Long-tail keywords like "affordable CRM for small teams" or "customer support software with live chat" have lower volume but extremely high intent. We find hundreds of these opportunities that your competitors are ignoring.

Lower competition + higher intent = faster results.

Competitor Gap Keywords

We analyze what keywords your competitors rank for that you don't. This reveals proven opportunities—if it's driving traffic for them, it should be driving traffic for you too.

The fastest way to identify low-hanging fruit.

Our Keyword Research Process

1

Customer Journey Mapping

We map your customer journey to understand what people search for at each stage: awareness, consideration, and decision. We prioritize bottom-of-funnel keywords that drive signups.

2

Competitor Analysis

We analyze your top 5-10 competitors to see what keywords are driving their organic traffic. We identify gaps where they're vulnerable and opportunities where you can outrank them.

3

Intent Classification

We classify every keyword by intent: informational, navigational, commercial, or transactional. We prioritize keywords with commercial and transactional intent because those drive revenue.

4

Prioritization & Roadmap

We build a prioritized keyword roadmap based on conversion potential, competition level, and ranking timeline. You'll know exactly which keywords to target first for maximum ROI.

What's Included in Keyword Research

100-200+ Targeted Keywords

A comprehensive list of high-intent keywords mapped to your customer journey and prioritized by conversion potential.

Competitor Gap Analysis

See exactly what keywords your competitors rank for that you don't, and which ones are driving them the most traffic and conversions.

Search Intent Classification

Every keyword is labeled by intent (informational, commercial, transactional) so you know which ones will drive trial signups.

Content Recommendations

For every keyword cluster, we provide content recommendations: what type of content to create, what angle to take, and how to structure it for conversion.

Ranking Difficulty Assessment

We assess how difficult it will be to rank for each keyword based on competition, your current authority, and what it will take to win.

90-Day Prioritization Roadmap

A clear roadmap showing which keywords to target first, second, and third based on conversion potential and time to results.

Why Keyword Research Matters

Bad keyword research is why most SaaS companies get traffic that doesn't convert. If you target the wrong keywords, you'll waste months creating content that drives traffic but zero trial signups.

Target the Right Audience

High-intent keywords attract people who are ready to buy, not just browsing.

Save Time & Money

Don't waste months creating content for keywords that won't drive revenue. Focus on what works.

Beat Your Competition

Find keywords your competitors are ranking for and build a strategy to outrank them.

Faster ROI

High-intent keywords convert faster, meaning you see return on your SEO investment sooner.

Standalone or Part of Strategy

Keyword research can be a standalone project or part of our comprehensive SaaS SEO strategy service.

Standalone: $2,500 one-time for comprehensive keyword research, competitor analysis, and prioritization roadmap.

Included in SEO Strategy: Keyword research is included (and ongoing) as part of our full SEO strategy engagement starting at $5,000/month.

Get Started

Ready to Find Keywords That Actually Convert?

Get a free keyword gap analysis showing which high-intent keywords you're missing and how to target them.

Get Your Keyword Analysis