We're Not Your Typical SEO Agency

Boterns is a boutique team that works exclusively with SaaS companies. No account managers. No junior teams. No corporate BS. Just senior strategists who've actually driven results for software businesses like yours.

You work directly with the strategists building your campaigns—the person on your kickoff call is who does the work
We limit our client roster to 8 active projects so your business gets attention, not lost in a pipeline
Every strategy is tied to revenue metrics that actually matter to your business—not vanity rankings

50+

SaaS Companies Helped

Active Client Projects

94%

Client Retention Rate

100%

SaaS-Focused Work

Why Boterns Exists

Most SEO agencies treat SaaS companies like any other client. They pitch the same "increase your rankings" playbook they use for local restaurants and e-commerce stores. They hand you off to junior teams after the sales call. They report on metrics that don't move your business forward.

If you're a SaaS founder or marketing leader, you don't care about ranking #1 for some random keyword. You care about whether organic search is driving qualified trial signups, reducing your CAC, and building a sustainable acquisition channel that doesn't disappear the moment you pause your ad spend.

That's why we started Boterns—to build an agency that actually understands SaaS business models, speaks the language of MRR and LTV, and delivers strategies that impact the metrics your investors care about.

We intentionally stay small. We work with a limited number of clients at a time because we've seen what happens when agencies scale too fast—quality tanks, junior teams take over, and clients become account numbers instead of partnerships.

Every company we work with gets direct access to senior strategists who've driven real results for SaaS businesses. No bait-and-switch. No handoffs. Just the expertise you're actually paying for.

How We Work Differently

What makes Boterns different from typical SEO agencies

We Only Work With SaaS

While other agencies juggle e-commerce, local businesses, and everything in between, we focus exclusively on software companies. This means we understand your business model, your customer journey, and the metrics that actually matter to you. We know the difference between vanity traffic and revenue-driving searches.

No Junior Teams, Ever

The person you meet on your kickoff call? That's who's building your strategy, analyzing your competitors, and creating your content roadmap. We don't have layers of account managers and junior specialists. You work directly with the people who know what they're doing.

Limited Client Roster

We cap our active projects at 8 clients. This isn't a constraint—it's a feature. Your business gets the attention it deserves. You're not competing with 50 other accounts for your strategist's time. When you email, you get a response. When you need something, it gets done.

Revenue-Focused Strategies

We don't report on rankings for the sake of rankings. Every strategy we build is tied to your business goals: increasing trial signups, driving demo bookings, lowering CAC, or boosting MRR. If it doesn't impact revenue, we're not wasting your time on it.

Transparent Reporting

You'll get monthly reports showing exactly how organic traffic is impacting your key metrics. We track trial signups from organic, conversion rates by content piece, and ROI on every dollar spent. No hiding behind vanity metrics or industry jargon.

We Actually Respond

Ever worked with an agency where your emails go into a black hole? Not here. Because we limit our client load and you work directly with senior people, you get real responsiveness. Questions get answered. Concerns get addressed. You're not shouting into the void.

Who We Work With

Boterns works exclusively with SaaS companies from early-stage to mid-market. Whether you're pre-revenue building your MVP or pushing toward $10M ARR, we help you turn organic search into a predictable customer acquisition channel.

You're a Good Fit If:

You're a SaaS founder or CMO tired of high CAC from paid ads
You want to build an acquisition channel that compounds over time
You're ready to invest in long-term growth; not overnight miracles
You care about metrics that matter; trial signups & MRR growth
You want to work directly with senior people; not junior teams

"Boterns transformed our organic traffic. We went from page 3 to position 1 for our core keywords within 6 months. Their SaaS expertise made all the difference."

Jeff Pickard

CEO, FileCenter.com

"The technical SEO audit alone was worth the investment. Our site speed improved by 60%, and we're finally ranking for competitive terms in our industry."

Adma Korzeniowski

Co Founder, Transloads.co

The Results We Drive

Real outcomes from real SaaS companies we've worked with

Trial signups in 90 days for a customer support SaaS by targeting high-intent comparison keywords

$100K

Revenue generated in 6 months through content-driven SEO for a document management platform

200%

ROI on content investment within the first quarter of implementation

See Full Case Studies