Most SaaS companies publish content that gets traffic but doesn't convert. They write generic "what is X" blog posts instead of targeting people actively searching for solutions. If your content isn't driving trial signups, it's just expensive traffic that goes nowhere.
The types of content we create to drive trial signups and demo bookings
"[Your Product] vs [Competitor]" searches are some of the highest-intent keywords in SaaS. People searching these terms are actively evaluating solutions and ready to sign up for trials. We create detailed comparison pages that position you favorably and convert visitors into customers.
These pages often convert at 3-5x the rate of blog posts.
"[Competitor] alternatives" and "best [tool category]" searches capture people who are unhappy with their current solution or actively shopping. We create comprehensive alternative guides that show up when your competitors' customers are looking for better options.
This is how you steal customers from established competitors.
People don't search for "project management software"—they search for "how to manage remote team projects" or "software for tracking client deliverables." We create use-case guides that solve specific problems and naturally lead to your product as the solution.
These rank faster than generic category pages and convert better too.
Searches like "[Your Product] Slack integration" or "[Your Product] API" show clear buying intent. We create detailed integration guides, feature explainers, and technical documentation that rank for these searches and drive qualified trial signups.
These pages are goldmines for bottom-of-funnel traffic.
Free templates, calculators, and resources attract your ideal customers and give you natural opportunities to pitch your product. We create high-value resources that rank well, generate backlinks, and convert visitors into trial users.
Bonus: These assets also work great for link building.
Yes, we do write educational content—but only when it supports your bottom-of-funnel strategy. We use blog content to build topical authority, capture informational searches, and funnel traffic to your high-converting pages through strategic internal linking.
But we never prioritize blog fluff over conversion-focused content.
We identify high-intent keywords and topics that will drive trial signups. We prioritize based on conversion potential, not just search volume.
We build a 90-day content calendar prioritizing bottom-of-funnel content first. Every piece is mapped to your customer journey and business goals.
We write in-depth, conversion-optimized content designed to rank and convert. Every page includes strategic CTAs, comparison tables, and trust signals.
We publish, optimize for Core Web Vitals, build internal links, and promote through strategic outreach and link building to accelerate rankings.
We produce 4-6 high-quality, long-form articles per month (1,500-3,000 words each) focused on high-intent keywords.
Ongoing keyword research to identify new opportunities and high-intent searches your competitors are missing.
We analyze what content is driving signups for your competitors and create better versions.
Every piece is optimized for target keywords, includes proper schema markup, and is structured for maximum conversion.
Strategic CTA placement, comparison tables, trust signals, and internal linking to maximize trial signups from every page.
Monthly reports showing which content is driving trial signups, conversion rates by page, and content ROI.
Get a free content strategy audit showing which keywords and topics will drive the most trial signups for your SaaS.
Get Your Content Strategy