Most SEO agencies pitch the same rankings-focused playbook they use for e-commerce and local businesses. If you're a SaaS founder, you don't care about ranking #1 for random keywords—you care about whether organic search is driving qualified trial signups, reducing CAC, and building a sustainable acquisition channel.
A comprehensive approach to building organic acquisition channels that actually drive revenue
We identify keywords where your ideal customers are actively searching for solutions—not just browsing. This means targeting comparison searches, alternative queries, and bottom-of-funnel terms that actually convert to trial signups.
We map every keyword to a stage in your customer journey and prioritize based on conversion potential, not just search volume.
We reverse-engineer what's driving trial signups for your top 3-5 competitors. Which keywords are sending them qualified traffic? What content is converting visitors into customers? Where are they vulnerable?
This gives you a roadmap to outrank them on the searches that actually matter to your business.
We build a 90-day content roadmap prioritizing pages that will drive the fastest ROI. This includes comparison pages, alternative content, use-case guides, and integration-focused articles that capture high-intent searchers.
Every piece of content is designed to convert—not just attract traffic.
Rankings don't matter if your content doesn't convert. We optimize every page for trial signups and demo bookings: strategic CTA placement, trust signals, comparison tables, and social proof positioning.
We've seen 30-50% lifts in conversion rates just by restructuring how content is presented.
We build a hub-and-spoke internal linking system that funnels generic blog traffic to your high-converting pages. This ensures informational content doesn't just sit there—it actively drives visitors toward trial signups.
Proper internal linking can double the conversion value of existing traffic.
You'll get monthly reports showing exactly how organic traffic impacts your key metrics: trial signups from organic, conversion rates by page, revenue attribution, and ROI on content investment.
No vanity metrics. No generic "rankings improved" nonsense. Just revenue and signups.
Our proven 4-phase approach to sustainable organic growth
We analyze your current organic performance, competitor landscape, and customer journey. We identify where you're leaving revenue on the table and which opportunities will drive the fastest results.
We build a custom 90-day roadmap prioritizing high-intent keywords, content opportunities, and technical improvements. Everything is tied to your business goals: trial signups, demo bookings, and MRR growth.
We execute the strategy: creating high-converting content, optimizing existing pages, building internal links, and securing authoritative backlinks. You'll see progress weekly as pages go live and rankings improve.
We track what's driving trial signups and double down on what works. We continuously optimize conversion rates, expand into new keyword opportunities, and scale content production based on ROI data.
Glassix doubled weekly trial signups from 6 to 11 in 90 days by targeting high-intent comparison keywords.
FileCenter generated $100K in 6 months from organic search using our long-tail content strategy.
$25,500 in revenue from a $10,000 content investment in just 90 days for a project management SaaS.
Our SaaS SEO strategy service works best for software companies that are ready to invest in long-term, sustainable customer acquisition.
You're spending $10K+/month on paid ads and want to diversify acquisition channels
Your CAC is climbing and you need a more sustainable growth channel
You have product-market fit and are ready to scale customer acquisition
You care about metrics that matter: trial signups, demo bookings, MRR growth
You're willing to invest 6+ months to build a compounding acquisition channel
Our SaaS SEO strategy engagements start at $5,000/month with a minimum 6-month commitment. This includes strategy development, content creation, technical optimization, and monthly reporting.
Most clients see their first trial signups from organic within 60-90 days, with compounding growth over time as content gains authority and rankings improve.
Get Your Free AuditDirect access to senior strategists (no handoffs)
Custom 90-day SEO roadmap
4-6 pieces of high-converting content per month
Monthly performance reports (trial signups, revenue, ROI)
Unlimited email support & bi-weekly calls
Get a free SaaS growth audit showing exactly where you're leaving trial signups and revenue on the table.
Get Your Free SaaS Growth Audit