See exactly how we helped SaaS companies build sustainable customer acquisition channels through strategic SEO. No fluff. No vanity metrics. Just revenue and trial signups.
Glassix was getting traffic to their site, but trial signups weren't moving. They were averaging 6 weekly trial signups, and most of their organic traffic was landing on informational blog posts that didn't convert.
Their content strategy was all over the place—writing about generic customer service topics instead of targeting people actively comparing solutions and ready to sign up for trials.
We analyzed their competitor landscape and found that most of their target audience was searching for comparison keywords like "[competitor] vs [competitor]" and "[software category] alternatives."
Identified 47 comparison and alternative keywords with strong commercial intent where their competitors were ranking but they weren't.
Created detailed comparison pages targeting users actively evaluating solutions—not people just learning about customer support.
Redesigned content structure to prioritize trial CTAs above the fold and include feature comparison tables that naturally positioned Glassix favorably.
Built a hub-and-spoke internal linking system that funneled generic blog traffic to these high-converting comparison pages.
Nearly doubled trial signups within 90 days by targeting high-intent searchers ready to evaluate solutions.
From comparison and alternative keyword traffic alone.
Outranked major competitors for high-value "[competitor] alternative" searches.
"The comparison content strategy was a game-changer. We're now showing up exactly where our potential customers are making buying decisions. Trial signups from organic search have never been higher."
FileCenter had a solid product but their organic visibility needed work. They were competing against established players with massive link profiles and brand recognition. Their website traffic was mostly direct—existing customers and referrals—with minimal organic acquisition.
They needed a way to break into the search results without waiting years to build domain authority.
Instead of going head-to-head with established competitors on generic terms like "document management software," we identified long-tail, high-intent keywords where FileCenter could realistically rank—and where the searchers had clear buying intent.
Found 63 long-tail keywords with strong commercial intent and lower competition—specific use cases, industry applications, and problem-solving searches.
Created a content hub around specific document management pain points: compliance requirements, remote team workflows, scanning automation, etc.
Fixed critical technical issues: page speed, mobile usability, structured data for software products, and internal linking structure.
Secured 18 high-quality backlinks from industry publications and software review sites through original research and expert commentary.
Generated $100,000 in new revenue directly attributed to organic search traffic.
From 2,100 monthly organic visits to 9,240 visits within 6 months.
For long-tail, high-intent keywords that competitors overlooked.
"We went from being invisible in search to generating six figures in revenue from organic traffic. The long-tail strategy allowed us to compete without needing the massive domain authority our competitors have."
This early-stage project management SaaS was spending $15K/month on paid ads with inconsistent results. Their CAC was climbing, and every time they paused ads, signups dropped to near zero. They needed a sustainable acquisition channel that didn't require constant ad spend.
They had a small content library, but it wasn't driving conversions—mostly generic "how to manage projects" content that attracted the wrong audience.
We invested $10,000 in a focused 90-day content sprint targeting bottom-of-funnel keywords where their ideal customers were actively searching for solutions.
Prioritized keywords with clear buying intent: "best project management software for [use case]", "[competitor] alternatives", integration-specific searches.
Created 24 pieces of highly targeted content in 90 days—all focused on conversion, not just traffic.
Every piece of content included strategic CTAs, free trial buttons above the fold, and comparison tables that positioned their product favorably.
Targeted keywords where they could rank within 30-60 days instead of waiting 6+ months for competitive terms.
$25,500 in new MRR directly from organic search traffic generated by the new content.
$10,000 content investment returned $25,500 in revenue within the first quarter.
By diversifying acquisition channels beyond paid ads, overall customer acquisition cost dropped significantly.
"This changed how we think about customer acquisition. We're no longer at the mercy of ad platforms. Organic search is now our most profitable channel, and it keeps compounding every month."
The strategies that consistently drive results for SaaS companies
Every keyword we target is evaluated based on commercial intent and conversion potential—not just search volume or ranking difficulty.
We prioritize bottom-of-funnel keywords where people are actively evaluating solutions and ready to sign up for trials.
SEO compounds over time. The content we create continues driving signups months after publication—unlike paid ads that stop working when you pause spend.
Get a custom growth audit showing exactly where you're leaving trial signups and revenue on the table—and how to fix it.
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