How to Write SaaS Blog Articles [10 Strategies to Get You Started]

Write SaaS blog articles - Featured image

Want to generate sales from your SaaS blog? 

Low-quality articles may fail to attract leads and can hurt your bottomline. 

If you produce content that falls short of your market’s expectations, you may impede sales and the growth of your SaaS business. 

SwipeFiles discovered that 53% of SaaS marketers believe that content has the biggest impact on revenue growth, which shows the potential your blog holds.  

If you want to make your brand more profitable, you need to know how to write blog articles for your SaaS more effectively. This can help you get more traffic and convert these leads into sales.

With the right content in place, you can also improve your brand awareness and position your company as a leading authority in the industry. 

In this article, I’ll take you through how to write SaaS blog articles that can help your software business to get more organic traffic and sales.

Let’s get started. 

1. Perform keyword research 

Your keywords can make or break your blog. 

Many keywords don’t get enough traffic on search engines, so if you use these as the foundation for your SaaS articles, you may struggle to get noticed.

In the long run, you may find it very difficult to rank and reach your target audience if you create SaaS blog posts without performing keyword research. 

Ahrefs established that 94% of all keywords get 10 monthly searches or fewer. This goes to show that choosing the wrong keywords, or failing to use any at all, can make it an uphill task for your blog to perform well. 

Therefore, I believe that a key part of mastering how to write blog articles for your SaaS brand lies in knowing how to research your keywords.

Write SaaS blog articles - Perfom keyword research

If you are unsure where to start, you may learn a lot by scrutinizing your competitor’s keyword intelligence.

Furthermore, I recommend that you curate long-tail keywords used by your buyer persona because they tend to match search intent very closely. If you’d like expert guidance on this, we’re ready to help. 

Click here to schedule a free discovery call so that we can assist you in creating a highly successful content marketing strategy that’ll actually help you bag in more leads. 

Cloudways, a managed cloud hosting solution, wanted to revitalize its content marketing campaigns with fresh and innovative content ideas. 

They were able to improve organic traffic by performing comprehensive keyword research, which enabled them to discover trending keywords and create content that resonated better with their market.

2. Create a content calendar

An inactive and inconsistent blog can also hold you back. 

If you don’t post frequently enough or you’re not delivering brand-consistent content, you may lose touch and momentum with your audience.

Without a system in place to help you create content more frequently and consistently, your SaaS blog can fail to generate recurring traffic and revenue. 

In fact, 64% of successful SaaS brands have a content calendar as part of their document content strategy, according to CMI. So if you’re not using one, it may mean that you’ll always have to play catch up to your competitors. 

Write SaaS blog articles - Create a content calendar

Your ideal content calendar should at least describe the publication or due date, the author responsible, tasks status, post type and other basic details that can help you schedule article work more efficiently. 

If you wish, you can also create a brainstorming column where you can place keywords you’re targeting to help you improve and speed up your topic ideation processes. 

The good news is that you don’t need to create a content calendar from scratch because you can use free online templates instead. These have fields that you can quickly populate to help you hit the ground running with your content scheduling. 

Bloomreach, an eCommerce personalization platform, had an undocumented content strategy that had caused brand awareness and lead generation to stall. 

However, they improved brand awareness by 30% when they started using a systematic and documented content strategy that was designed for them by a SaaS marketing agency with several years of hands-on experience.

3. Choose a unique angle

Generic content can be a waste of time and money.

If you create content that’s available verbatim everywhere, you won’t really be providing any value to your readers and you may struggle to build traffic. 

With generic content, your brand can easily succumb to the competition, and you may also find it to be very challenging to attract your ideal audience.

As a matter of fact, 60% of SaaS blog content is not unique, according to research by Plagiashield company. On the bright side, this means that you can easily beat the majority of your market with unique content. 

If you’d like to learn how to write blog articles for your SaaS that are unique and valuable, the first step is to avoid copying and pasting content from other websites.

Write SaaS blog articles - Choose a unique angle

It also helps to incorporate your personality and unique spin on a topic after you’ve covered the basics of what’s largely available online. This can help you add the depth and dimension that differentiates your articles. 

If you require assistance creating content that stands apart, Boterns can create a content strategy that will turn your blog into a sales magnet. 

Click here to book your call so that we can help you create lead-winning content.

Figma, a collaborative design tool, had launched a new product and wanted a way to educate leads about it and encourage conversions. 

With a unique content marketing strategy, they increased traffic by 1,039% for the landing page of their new tool and even earned 178 conversions exclusively from their blog articles – talk about taking lead generation to the next level! 

4. Write a great title & introduction

Your article title and introduction are like a sales pitch.

These are the first sections your readers will interact with, be it when you’ve shared the post on social media or when it appears on a search engine results page (SERP). 

If your title and introduction are too long and not compelling enough, you may fail to convince your audience that your article is worth their time. 

NLM discovered that articles enjoy 54% more success and also get referenced more often if they have short and compelling titles and introductions. This proves the enormous power of these sections.

It is for this reason that you need to know how to write a great title that will earn you a reader’s attention and an even better introduction that will help you retain that focus through to the end. 

Write SaaS blog articles - Write a great title & introduction

As far as your title goes, I find it prudent that you keep it concise, use power words, incorporate keywords, and include numbers so that your title can stand out. 

When it comes to your introduction, you should use the problem-solution approach. This will help you to connect with your readers better and convince them to keep scrolling further down. 

Global Technologies, a provider of various SaaS solutions, desired to grow the organic traffic from their blog and get more value from this traffic.

In the end, they increased daily organic clicks by 20,000 by revising article titles and introductions and creating a more effective content marketing strategy overall. 

5. Factor in statistics 

The lack of concrete evidence can undermine your SaaS blog. 

Without hard facts and figures to back up your SaaS writing, it’s easy for your readers to question the credibility of your content and your brand by extension. 

Additionally, if you don’t include data in your SaaS articles, there’s a good chance that you’ll make it less appealing for citations and sharing.

PLOS determined that your post is 25% less likely to be cited and shared if you fail to include and link to relevant research data on your topic, which proves just how important data-driven writing is.

So where can you find the data you need for your writing? 

Well, it’s prudent that you link to original research sources like studies & research papers by reputable research institutions that can give you high-quality, verifiable data.

Write SaaS blog articles - Factor in statistics

You should also preferably use data from industry experts in your field because this is a great way for you to add context and authority to your SaaS article while also building trust in your SaaS brand. 

In terms of frequency of use, I recommend including a statistic to back up any claims made in your article that a reader can easily have doubts over. 

ChicCommerce had a SaaS product page that was not generating enough traffic, and sales for that particular solution had dropped significantly. 

They eventually increased organic traffic to 188,000 from 682 visitors, after getting a backlink from a higher authority website that referenced statistics that they had provided on that particular page. 

6. Include interesting visuals 

Text-heavy content can feel monotonous and dull. 

It can make it very easy for your readers to lose focus and end up leaving the page mid-way before they complete reading your post. 

Furthermore, if you fail to include videos, images, and other visual elements in your SaaS article, it can become less appealing and harder to decipher.

MRI established that 61% of marketers believe that visual content marketing is an important enabler of success for any blog. So if you don’t use visual elements, you may be condemning your SaaS articles to failure. 

Whenever you create visual material for your article, it’s important to ensure that they are relevant to your article so that you don’t ruin its continuity.  

Write SaaS blog articles - Include interesting visuals

Moreover, I advise against using stock photos as they often lack originality and can make it hard for you to stand out. So you want to create custom images by primarily visualizing data, which can help you make your article more engaging. 

As a general rule of thumb, you should incorporate visual elements after every 200 to 300 words so that they are not too close together or too far apart to be effective. 

Upworthy had faced severe website traffic drops following a Google algorithm update, which affected its reach and greatly hindered conversions.

However, they engaged millions of new readers by embracing a revised content marketing campaign where they put out more image-based content that helped them regain their marketing standing and boost traffic once more. 

7. Add a meta description 

A meta description may also affect traffic.

While Google’s algorithm doesn’t consider it during ranking, these descriptions can affect your click-through rate (CTR) and the attention your blog receives.

If your SaaS article lacks a great meta description, your click-through rates can drop and you may find it difficult to generate traffic from organic search. 

In fact, articles without meta descriptions generate 5.8% lower CTRs compared to those that include them, according to a study by Backlinko. This number may seem small, but given that the average CTR is between 3% and 5%, it’s certainly a big deal. 

So it’s important that you know how to write blog articles for your SaaS that have catchy meta descriptions that will also make a case for your SaaS article and help you convince a reader of your post’s value. 

Write SaaS blog articles - Add a meta description

Your meta description should convey the most important value of your article to cultivate the curiosity to learn more. Additionally, I advise that you incorporate keywords that can help you make your description highly relevant to readers.

Last but not least, you should also finish your meta description with a call-to-action that can help you nudge readers into clicking through to your SaaS blog.  

Oral Solutions had just created a new website for their business and they started a blog that was not generating enough traffic. 

However, they increased click-through rates by 101%, through a content marketing strategy that involved them revising their existing meta descriptions and adding descriptions to articles that didn’t have them. 

8. Optimize it for search

How you prepare articles for search shouldn’t be an afterthought.

When your article is not properly optimized for search engines, you may fail to rank and generate traffic even if you consistently put out highly quality content. 

If you neglect search engine optimization, your SaaS blog can experience poor search engine rankings and this can decrease your online visibility. 

As a matter of fact, the first page of SERPs hog 94% of Google traffic, according to a recent study by Poll the People. This essentially means that your content may become invisible to your audience if your article ranks poorly. 

To make your article SEO-friendly, I recommend creating unique content, using the right keyword density, and making your article mobile-friendly as well.

Write SaaS blog articles - Optimize it for search

You can also improve your article’s SEO performance by optimizing your content’s structure. For example, you can include headings, subheadings, and lists to improve content readability, which may help search engines understand your article better.

If you need assistance optimizing your content for search, our SEO experts have advanced tactics that can help you rank higher on search results pages.

Click here to book a free SaaS lead generation discovery call for SEO expertise that can accelerate your growth.

Parasoft, a test automation solution, didn’t have an elaborate SEO strategy and this hindered lead generation for one of their new products. 

That being said, they were able to improve impressions by 345% and generated more organic traffic to their SaaS blog. They achieved this through strategic content creation and optimization. 

9. Proofread your article

You can shoot yourself in the foot with bad grammar.

If your article is riddled with grammatical mistakes, you can give off the impression that your SaaS brand is amateurish. 

When it goes on for too long, grammatical errors can tarnish your professional image, and they may go on to hurt your sales and cause financial losses. 

In fact, Tidio has discovered that 52% of blog visitors are agitated by grammar mistakes, and interpret this as a sign of sub-standard services. So the simple grammar issues you may be making are not simple at all. 

To help you put your content in order grammar-wise, I recommend that you set up quality assurance systems that can help you double-check the standard of your work. 

Write SaaS blog articles - Proofread your article

For example, you can set up an editorial team to oversee your work and that of other content creators as well, helping you to not just improve the grammar of your articles but also the accuracy of the information therein.

If you don’t have the budget for that, you can outsource to a professional proofreading service on a per-need basis. Alternatively, you can augment your writing process with a grammar tool that can help you spot errors.

Lumesse, a human management solution, was struggling to capture its brand tone across its marketing material and this was creating huge brand inconsistencies. 

They turned to a language service and enhanced content quality because they were able to enforce stylistic consistency and reduce the number of grammar issues in their multilingual blog.  

10. Enforce a consistent style

An inconsistent tone can be very damaging. 

If your content lacks a unified voice or style of writing, it may fail to adhere to your SaaS brand’s personas, which can give off conflicting impressions about your brand.

At the end of the day, you may create brand inconsistencies with a conflicting writing style, and this can significantly lower your revenue potential. 

Marq established that you can lose over 20% of SaaS revenue if you fail to consistently present your brand to your audience. These losses primarily stemmed from a resulting loss of trust that eventually contributed to declining sales.  

So if you’d like to master how to write blog articles for your SaaS that stay true to your brand, you should strive to ensure that all your content sticks to your tone and style. 

Write SaaS blog articles - Enforce a consistent style

When creating SaaS content for a professional audience, you should leverage an objective and formal tone. Conversely, you may find great success with an engaging and conversational tone if your blog is more casual. 

If you need to outsource your SaaS writing, I recommend creating a brand style guide that can help you maintain brand consistency no matter who writes your content. 

After Cisco acquired CloudCherry, it had a problem with brand consistency because it was basically merging two previously separate identities. 

By enforcing a style strategy, they improved blog performance and greatly increased the number of repeat customers for their new service. This also helped them generate enough revenue to expand


It’s no mean feat ranking in search results. 

If your SaaS blog articles aren’t well-written, they can hurt your SEO efforts. 

Eventually, poorly written SaaS blog articles can make it harder for your SaaS business to be successful and can contribute to low sales.

HubSpot discovered that you have a 434% higher chance of ranking higher if you have a great SaaS blog. So you’re at least four times more likely to be outranked with low-quality articles. 

You should, therefore, master how to write blog articles for your SaaS because your online success depends on it. Fortunately, our SaaS marketing agency can help you conquer SERPs. 

Click here to book a discovery call to learn how we write powerful search-friendly articles that can help your SaaS brand get more high-quality traffic. 

With our assistance, you’ll position your product as a market leader and generate more leads and loyal customers from your SaaS blog. 

About the Author

David Kostya

David Kostya is a seasoned growth hacker specializing in SaaS SEO at Boterns. With a proven track record of elevating online presence and driving significant user growth for software startups, David's innovative strategies and insights make him an invaluable asset to SaaS SEO marketing. Join him on a journey to unlock the full potential of your SaaS platform.

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