Case Study – How Glassix Ranked for Highly Competitive Customer Support Software Keywords in just 90 Days

Glassix Case Study

Glassix is a customer support software provider that targets small businesses and ecommerce stores. We were able to help them rank for some of the most competitive keywords in customer support software.

This helped them increase their organic trial signups and demo bookings, outranking some top players with huge marketing budgets. We were able to achieve all this through content creation and link building in just 3 months.

Problem

Glassix was struggling to convert their web traffic into actual customers for their help desk software that targets small businesses. While they were already getting sizable organic traffic from search engines like Google, a majority of this traffic was not converting because it came from low buyer intent keywords. 

So they came to us seeking help with building organic traffic from strong buyer intent keywords that could convert into paying customers to help them grow their customer base, as well as increase their MRR for the first quarter.

Strategy 

Our strategy involved conducting competitor keyword research in order to establish the best low competition keywords that the competitors were using to drive most of their trial signups and sales.

We came with a hit list of 12 long form article ideas around high buyer intent keywords that we could go after in order to bring in target traffic. We spread these articles over three months, publishing 4 articles per month.

In addition to that, we also built links from guest posts at a rate of 5 links per month. Most of our guest posts we published on high traffic authority blogs that had high domain authority and were already receiving at least 40k monthly organic traffic according to Semrush.

Results

In just three months of publishing our first blog article, we’ve already racked in 500 clicks from Google search on very high competition buyer intent keywords targeting the “best customer support software” keyword cluster.

What’s more is that they’ve been able to increase their weekly trial signups from 6 to 11 on average, which means a 100% increase in conversions from organic traffic. These subscribers now turn into paying customers after the trial, at a 15% conversion rate.

What it means for your brand.

If you have a SaaS startup in the help desk industry or in a similar competitive industry, we can definitely craft a workable content strategy that can see you bringing in new trial signups and sales, all through organic traffic.

Instead of planning a huge budget for running paid advertising, with just a modest budget we can set the ball rolling by publishing those first articles that will bring you targeted traffic for the next couple of months.

Click here to schedule a free discovery call so we can discuss a workable SEO strategy to help your SaaS grow and scale beyond your imaginations this year.

About the Author

David Kostya

David Kostya is a seasoned growth hacker specializing in SaaS SEO at Boterns. With a proven track record of elevating online presence and driving significant user growth for software startups, David's innovative strategies and insights make him an invaluable asset to SaaS SEO marketing. Join him on a journey to unlock the full potential of your SaaS platform.

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